Weave the future with creative and analytical agility.
Our Services
Our Approaches
We tackle and solve the contemporary issues brands and retailers face through multidisciplinary approaches across social sciences and humanities.
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We use economics, the “science of value,” for the rigorous number- and evidence-based policymaking
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We use philosophy/dialectics, the “science of logic,” for a better understanding of today’s complex world and organizational/human behaviors.
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“Artification” is becoming an important luxury strategy for many of high-end fashion firms today.
We use art and design to create social impact and apply their universal principles within local contexts.
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Leading luxury brands strategically and tactically use their history and narratives for marketing and branding. We help clients combine their heritage with innovation by reinterpreting the past into contemporary contexts so that clients can generate new and sustainable value.
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Today's predominant luxury consumers are younger and less likely to come from inherited wealth in the Western world. They value luxury goods for self-affirmation and pleasure, rather than for ostentation.
We employ psychological insights to fully grasp the profile of "luxury consumers."